AA-ISP Workshop: How to Use Storytelling Principles to Drive Buyer Interest and Align Messaging

October 19th, 2022

1:00pm - 2:00pm EST/EDT

Business leaders are saturated daily with incoming messages from AEs and SDRs. The proliferation of messages makes it hard to stand out.

Trends like personalization and “pattern breaking” help. But what about your value prop? What if we can take lessons from ancient storytelling principles to drive interest in your company’s value prop or solution?

In this workshop, you'll learn how storytelling can help your sales and marketing teams articulate your value proposition in a successful and meaningful way that drives interest and, ultimately, revenue.

Things we’ll cover:

  • A deep dive into the philosophical structure of a value proposition.
  • How to structure outreach using ancient storytelling principles where narrative structure matters. 
  • How to identify and define the roles of Heros, Villains, and Guides in your buyer’s journey.

Format: This Workshop will be held as a Zoom Meeting where all who join are encouraged to turn on video, unmute to ask questions, and fully participate in the 60 minutes together. This session will recorded and made available for replay.



This AA-ISP-hosted workshop is complimentary and open to all. The session will be conducted via Zoom Meeting. Can't join live?  No problem, register anyway to receive the playback information!

During the scheduled presentation, if you are experiencing any trouble connecting or accessing the session, please click here to contact Zoom Support or visit https://support.zoom.us.

Feel free to contact us with any questions at memberservices@aa-isp.org or call 1-800-604-7085 ext 130.

We're sorry, registration for this Webinar is now closed.

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