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available to emblaze members
Case study

Customer Success Executive Forum summary: Nov 2023

Download the Executive Summary from the November 2023 session of the Customer Success Executive Forum on Shifting Organizational Structures to see key highlights and takeaways from Emblaze leaders in customer success.

Published: Dec 1st, 2023
Webinar replay

EQ in sales: Fluff or the future?

Is Emotional Intelligence (EI) mere rhetoric or the unsung hero of sales in the age of automation? As academic research on EI (as measured by EQ) in sales remains scarce, this webinar offers valuable insights into a skill that’s often associated with exceptional outcomes but rarely studied—until now.  

Published: Nov 16th, 2023 55:10
Research Report

Report: Emotional intelligence in sales: Fluff or the future?

With the advancement of AI and automation, Emotional Intelligence is emerging as a quintessential skill that can set top performers apart from the rest. In this report, you'll learn how Emotional Intelligence (as measured by Emotional Quotient, or EQ), can help you accelerate your skills, better understand buyers, and differentiate from the competition.

Published: Nov 16th, 2023
available to emblaze members
Training replay

Get more of your customers to renew

Check out this interactive Training Tuesday to learn how to keep and grow existing customers to drive long-term value.

Published: Nov 14th, 2023
Checklists

Checklist: Be a more seductive seller

Crafting a persuasive presentation isn’t as easy as you might think. Choosing the wrong words and images can turn off a potential buyer—which means all your wooing was a waste of time. Get this checklist to see four science-backed actions you can take to make your presentation more persuasive.  

Published: Nov 14th, 2023
Webinar replay

The four habits of highly seductive sellers

Persuasion is pervasive, and harnessing its power can help an organization achieve meaningful goals. The words and pictures you share with buyers have a substantial impact on how persuasive your presentations are. But how do you know you’re selecting just the right ones?

Published: Nov 14th, 2023 59:15
available to emblaze members
Article

Sales tech investment, tool adoption, and the rise of generative AI

Our recent survey of sales leaders explores the tech investment priorities and adoption patterns in sales organizations today. Learn what tools they're prioritizing for investment, what factors are inhibiting adoption, and how sellers are responding to the emergence of generative AI.

Published: Nov 13th, 2023
Webinar replay

How is complexity affecting your sales process?

Sixty-six percent of sellers say they're overwhelmed by too many tools, according to data from Salesforce. So, are more complex tools necessarily better? Listen in as sales leaders unpack the topic of complexity in sales and reveal the most impactful tools in their organizations' technology stack.

Published: Nov 7th, 2023 58:46
available to emblaze members
Case study

Customer Success Executive Forum summary: Oct 2023

Download the Executive Summary from the October 2023 session of the Customer Success Executive Forum on Measuring Customer Outcomes to see key highlights and takeaways from Emblaze leaders in customer success.

Published: Oct 30th, 2023
Webinar replay

Modernize your go-to-market strategy with AI and automated workflows

A modern GTM strategy runs best with high quality data, generative AI, and automated workflows. But knowing how to assemble and deploy these elements can be challenging. Watch this Idea Exchange with sales leaders from ZoomInfo for tips on how to use high quality data and GenAI to target customers at scale with aligned and automated outreach.

Published: Oct 25th, 2023 53:14
available to emblaze members
Research Report

Report: Authenticity in selling

Authenticity is one of the gold standards in a buyer-seller relationship because it can inspire engagement and loyalty. But showcasing authenticity can be challenging. Is authenticity a business necessity or a narcissistic tendency? And are the costs of authenticity bigger than the benefits?

Published: Oct 17th, 2023
available to emblaze members
Training replay

Overcoming buyer objections

Even when you deliver a knock-out sales message, you won't always get the result you want right away. Why? Because your prospects raise objections. View this to learn how to overcome your buyer's most deeply-rooted objections.

Published: Oct 10th, 2023
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