- Q3 2023 research from Sales Benchmark Index
That means that 62—the majority—are not! And CEO confidence has fallen since Q1, when 45 percent said they were confident in their team’s ability to execute.
Three things: the breathtaking unknown of the digital imperative, the advanced technologies made possible by it,
and buyers’ thirst for a digitally driven sales process. Call it virtual, inside, or hybrid selling—all selling
is now digital selling. Companies that don’t fully embrace the opportunities that digital presents—or worse,
ignore this reality and don’t think and act “digital first”—risk being left behind.
When faced with the unknown, many teams, with the very best of intentions, turn to an internet full of “best practices”—which are often just somebody else’s best guesses.
In 2024, leaders must train and enable teams to execute under changing conditions. Teams must be prepared to win critical conversations—when, where, and how digital-minded buyers want to have them.
And, to regain the confidence of the C-suite, sales organizations need an aligned and systematic approach: the right skills, messages, and technology that put digital-first buyers squarely at the center.
That’s exactly what you’ll get at the world’s largest gathering of digital-first sales leaders for the past 15 years and counting.*
*Before it was called DigitalNow Revenue Summit, it was AA-ISP’s annual Leadership Summit.
Digital transformation case studies from companies across industries
World debut of Emblaze neuroscience and behavioral research, plus the latest thought leadership, trend analysis, and benchmarking
Interactive workshops and breakout sessions to turn research into practical guidelines for day-to-day action
Digital technology Expo, complete with demos and Q&A
Skills, messages, frameworks, and tech that make a measurable difference in your ability to execute
Networking opportunities galore with revenue growth professionals from all industries
DigitalNow Revenue Summit brings together B2B leaders who are responsible for teams driving revenue digitally, including sales; enablement and operations, and customer success. Attendees represent a variety of roles, including:Register now
Amazing community of leaders who are very engaged and I LOVE the science-backed research.
I would strongly recommend this event as a great opportunity to gain both understanding of challenges in the market as well as a great chance to build a network with the excellent attendees.
A pure sales event where you see case studies from other companies, validate your strategy with peers from other industries, meet new sales leader friends, and learn new strategies that keep you ahead of your competition.
You can look forward to the world debut of original B2B neuroscience, behavioral, and field trial research from Emblaze, including:
Your buyer’s brain on AI
If you’re like most companies, you’re probably so busy figuring out how to use AI to reach your buyer that you’re overlooking something critical: How is your buyer using AI to research you? New studies will dive into questions around the forgotten aspect of AI usage in the sales process.
The cringe effect
If you have a young person in your life, you’re probably familiar with the saying, “That’s so cringe.” While the way people use the word has evolved over the years, the sentiment is the same. You’ll see new research exploring what creates “cringe” during a sales call, what’s the impact on buyers, and how you can recover.
AI-created content vs. human-created content
Everyone is wondering, so how good are those AI-generated presentations? Good enough to win over my buyer? You’ll see how the B2B buyer’s brain responds to both as we roll out new research.
An unmissable part of your DigitalNow experience is the robust tool, technology, and services Expo. Get up close and hands-on with the latest and greatest digital offerings to support your revenue growth strategy and execution. You’ll get to have 1:1 conversations with the people behind these technologies so you can get your questions answered in real time.
DigitalNow Revenue Summit draws attendees from every industry who are top B2B leaders responsible for revenue-driving teams. Join us to show how your solutions are helping organizations transform to meet the digital-first requirements of buyers and sales teams. Sponsorship of the DigitalNow Revenue Summit offers different levels of accessibility and commitment based on the goals of your organization.Inquire about sponsorship