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AVAILABLE TO MEMBERS
available to Advisory and Community Membership members
Training replay

Training Tuesday: Create Urgency by Revealing Unconsidered Needs

Watch this Training Tuesday replay to get the insights, strategies, and skills you need to reveal the unexpected to your prospect—and turn buyer indecision into your competitive advantage. 

Published: Apr 8th, 2025
Research Brief

Research Brief: How to Enhance Customer Testimonials

Your buyers are overwhelmed with sales noise. Download this research brief to get practical guidance from neuroscience to elevate the impact of your customer testimonials.

Published: Apr 1st, 2025
Article

Checklist: Prioritize the Sales Activities that Win New Business

New research reveals that certain sales activities have more impact than others, depending on your strategic objectives. Download this checklist now to see where to focus your sellers' efforts.

Published: Mar 28th, 2025
Article

Survey Results: 2025 Talent and Compensation Survey

How are inside sellers being compensated—and retained—across B2B organizations in 2025? Download the infographic now to see the results of our 2025 Talent and Compensation Survey in partnership with Dr. Leff Bonney at FSU Sales Institute.

Published: Mar 24th, 2025
Research Report

Research Report: Set Strategic Objectives

Get the results of a research study conducted with thousands of salespeople at dozens of companies to find out what patterns drive sales performance, in what specific contexts, and how leadership influences this.

Published: Mar 13th, 2025
available to Advisory and Community Membership members
Training replay

Training Tuesday: Move Past Surface Discovery to Real Wins

Watch this replay to learn how to broaden the scope of your sales discovery and start leading discovery conversations that close more deals. 

Published: Mar 11th, 2025
Checklists

Checklist: How to Turn Your Testimonials Into Memorable Presentations

Use the neuroscience-backed techniques in this checklist to transform basic social proof into compelling experiences that stick in your buyer’s memory and inspire action.

Published: Mar 6th, 2025
Webinar replay

Research Unwrapped: Ten Ways to Turn Testimonials into Memorable Experiences

Whether you’re a seasoned marketer, sales professional, or content creator, this session replay will equip you with the skills to craft testimonials and customer stories that captivate and convert. 

Published: Mar 6th, 2025 58:28
Training replay

Training Tuesday: Turn Lost Customers into Comeback Stories

Watch this session to learn how to turn former customers into valuable partners once again—by meeting them where they are.

Published: Feb 11th, 2025
available to Advisory and Community Membership members
Training replay

Training Tuesday: From Personalized Outreach to Prospecting Success

Watch this replay to learn how to cut through the noise and connect with high-value prospects, giving you and your team renewed power to fill your pipeline.

Published: Jan 14th, 2025
Training replay

Training Tuesday: Recover Customer Relationships When Things Go Wrong

Something inevitably will get goofed up with a customer account. Watch this Training Tuesday replay to learn how to handle a customer crisis in a way that not only rescues the relationship, but can advance it to an even higher level.

Published: Dec 10th, 2024
Checklists

Checklist: How to Design and Deliver Your Next Sales Presentation

The promise of AI to be just as good as people at designing and delivering a sales presentation is alluring. But in reality, can it be as persuasive as a human?

Published: Dec 2nd, 2024
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