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Podcasts

The use of AI in sales

Explore how AI has transformed B2B selling so far. We’ll dive into how your sellers can leverage AI to increase win rates. And, we’ll look into the future to see how AI might continue to transform B2B selling.

Published: Sep 18th, 2023
Podcasts

Presenting complex content in global selling

Conducting business across borders is inescapable in this global economy, especially with the convenience of virtual platforms. But do people from different cultures process information differently? When presenting to a culturally diverse audience, do you need to simplify complexity, or include additional details?

Published: Sep 6th, 2023
Podcasts

Zero to hero: Building a sales enablement function

Listen in as special guest Chris Kingman, Global Head of Digital Sales Enablement at TransUnion, dives into the world of sales enablement, exploring its transformative journey, how to kickstart your own enablement function, and the pivotal role it plays in driving growth. 

Published: Jul 19th, 2023
Podcasts

The digital transformation of the traditional sales process

It’s no secret. The traditional sales process is changing. Leaders are having to help reps adapt and find better ways to reach their prospects through technology, automation, and data and adjust their sales playbooks to increase win rates. 

Published: Sep 15th, 2021
Podcasts

Guiding the digital buyer

The buyer journey is changing. Now, more than ever, it’s important to create a digital experience that prepares your buyer before an interaction with sales. In this episode, we’ll explore ideas around guiding the digital buyer through personalization.

Published: Sep 15th, 2021
Podcasts

Using contact data to optimize your sales experience and increase win rates

Your contact database is full of insights that can help you win more deals. In this episode, we’ll explore how you can leverage your contact data to optimize your sales experience, create better opportunities for your reps, and increase win rates.

Published: Sep 1st, 2021
Podcasts

Using buyer feedback to make strategic decisions in marketing

Your buyers will tell you what it takes to win their business. In this episode, we’ll dive into the ways that you can better leverage your buyer feedback as part of your marketing strategy. 

Published: Aug 15th, 2021
Podcasts

Eliminating bias in your intelligence program

What causes biases in a win-loss program? In this episode, we’ll explore the reasons biases appear within win-loss analysis, what common biases to look for, and how to eliminate those biases in your win-loss program.

Published: Aug 1st, 2021
Podcasts

Brief: Testing the Link Between Contrast and Persuasion

What if one simple change to your message could increase your prospect’s intent to buy, make them more likely to advocate for you and switch brands, and even boost their perception of your quality and capacity for innovation?

Published: Jul 2nd, 2016
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