Advisory Board

Emblaze is committed to cultivating and maintaining relationships that aid in the advancement of our profession. Emblaze Advisory Board Members play a key role in that goal.

Rob Beattie

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Modernizing Medicine
Head of Sales Acceleration

Rob has been involved with Sales and primarily Inside Sales for 25 years. Starting as a sales rep and holding many different positions, he currently is the Head of Sales Acceleration at Modernizing Medicine after a 15 year run with Thomson Reuters. He is passionate about the industry and will often join podcasts or present at events. He was honored in 2018 as the AA-ISP Executive of the Year.

Marc Christian Weber

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Vice President, Digital Sales Automation & Digital Centers Enablement

Marc Christian Weber is the Vice President, Digitization & Client Commerce IBM Global Sales - Digital Sales.

Mr. Weber leads the Global Digital Sales Digitization & Sales technology teams. He is responsible for digitization and technology requirements of the Digital Sales teams globally. Supporting multiple product sales mission. Part of his responsibility is the e2e digitalization of client journeys, Sales tech-stacks in relationship to Digital Sales requirements, Commerce applications, and integration capabilities. Cognitive Tooling and Analytical methodologies, using Design Thinking and Agile Methodologies, User Research as principals for development and deployment.

Previously, he was the Vice President, Sales Technology responsible for enabling Web Solutions across all Geos using different Commerce platforms to support the Web Sales targets. He was also responsible for Digital Sales solutions eg. Chat, Video, Cadences, and other Sales/Brand related solutions.

Mr. Weber held several positions to drive Sales and Sales Technology, with the responsibility for designing, developing and deploying multiple Global Commerce Engines for Cloud Computing and other brand offerings. He was also responsible also to drive SaaS business within the Midmarket segment.

Mr. Weber has a degree in Economics from the University of Tübingen . He lives in Stuttgart / Germany.

Lori Harmon

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Global Head Business Development

Lori Harmon is a strategic leader who helps customers maximize their return, drives sales innovation and empowers teams in a digital era. She is also the author of the book 42 Rules for Building a High Velocity Inside Sales Team and a frequent speaker on topics related to sales, sales enablement, inside sales and AI in sales.

Currently, Lori is the Global Head of Business Development at Cloudflare.

Prior to Cloudflare, Lori was Vice President of Global Renewal, Digital Sales and Customer Success at NetApp.

Prior to NetApp Lori held a number of executive sales leadership positions at high tech companies such as BlackBerry Ltd., Contrast Security, VeriSign, Melbourne IT, Interwoven, Brio Software and Network General.

Ms. Harmon holds a BS degree in Information Systems from Appalachian State University.

Christopher Kingman

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VP of Sales Transformation

Chris Kingman is the Vice President of Sales Transformation at NielsenIQ (NIQ). Chris has accomplished a lot in his 14+ years in Enablement, including being a founding member and board member for the Revenue Enablement Society, an accomplished writer, advisor, mentor and freelance Enablement and Tech consultant. Chris is currently working with RES to develop the worlds fist Sales Enablement college curriculum along with expanding the organizations Partnerships. Outside of all things Enablement, Chris resides in South Florida, and enjoys grilling & BBQ, the gym, and trying to be the worlds greatest dad.

Matt McGreevy

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Senior Vice President, Sales – Inside Sales

Matt McGreevy is the Senior Vice President of Sales for ADP’s Digital Sales Business Unit. Matt began his career as a District Manager, learning firsthand the challenges small business owners face on a daily basis. He has since held various leadership positions of increasing responsibility across multiple functional areas including Small Business, Digital Sales, Sales Strategy and Operations, and Insurance Services.

Prior to his current position, Matt was the Senior Vice President of Sales for ADP’s Small Business Services (SBS) and Retirement Services (RS) Divisions. In that role, Matt had the responsibility for the strategy, execution, and achievement of annual sales targets exceeding 500 million dollars annually.

Matt’s passion for serving one of ADP’s key values of ‘integrity is everything’ has led him to serve as the Executive sponsor for ADP’s Worldwide Sales and Ethics Committee. Additionally, he was appointed Co-Lead of ADP’s Diversity and Inclusion Talent Task Force further supporting the value that ‘each person counts.

Matt holds a bachelor’s degree in business management from Providence College. Outside of work, you can find Matt enjoying his kids sporting events or spending time on the water. He resides in New Jersey with his wife, Jess, and their three children, Brayden, Maya, and Avery.

With powerful technology plus a human touch, companies of all types and sizes around the world rely on ADP's cloud software and expert insights to help unlock the potential of their people. HR. Talent. Benefits. Payroll. Compliance. Working together to build a better workforce. For more information, visit

Tony Pante

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GVP, Digital Engagement COE Leader

Tony leads the Global Digital Center of Excellence for the Customer First organization at SAP. His team is responsible for driving amazing customer experiences at scale by focusing on successful onboarding and adoption across SAP’s cloud portfolio. Prior to working in Customer First, Tony spent the last 12 years in the SAP General Business/Mid-Market segment where he served as the COO of the GB Digital Transformation Office and COO of the Commercial Sales (Digital Sales) teams. In these roles he helped create and drive global adoption of the Digital Sales Motion (DSM) – a new/innovative way to engage with customers/partners, fostering a truly digital culture. He has over 25 years of experience working in software/technology industries and is passionate about growing leaders.

Tony has a BS degree in Mechanical Engineering from Lafayette College, MS Engineering degree from Stevens Institute of Technology, and MBA from the Harvard Business School. He lives in Newtown Square Pennsylvania with his wife Mary Beth, two teenage sons Nick and Matt, and a golden retriever named Jackson.

Bob Perkins

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AA-ISP Founder (Retired)

A nationally-recognized Inside Sales innovator, Bob Perkins has extensive executive experience building and leading highly successful inside sales organizations. Bob founded AA-ISP in 2009 following a career where he created unique Inside Sales systems and structures including team selling models, compensation plans, rewards and recognition programs, performance management tools, and sales campaigns which have been adopted by many of the nation's largest companies. His 25 years Inside Sales experience includes positions as Vice President or Director with Unisys, Silicon Graphics, United Health Group and Merrill Corporation. Bob has benchmarked and worked with many of the country's major corporations to implement or improve their Inside Sales channels. Since its inception in 2009, the AA-ISP has supported over 23,000 members and organizations, and a global Chapter program. Recently retired, Bob will maintain a seat on the AA-ISP Advisory Board where he will continue to help guide the inside/digital sales industry into the future.

Kristen Twining

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Americas, Illusive
VP Sales

Kristen is an experienced executive sales leader with a demonstrated success in building teams, large scale transformation, strategy, program execution, operational excellence, solution selling, acquiring new markets and accelerating growth. She is a passionate and inspirational leader who throughout her career has held various sales, strategy and leadership roles. She has been widely recognized for her leadership and was named as one of Sales Hacker’s Top Female Sales Leaders in 2020, The Awards MagazineTop 50 Women in Tech Influencers of 2021, and Industry Era’s Most Inspiring Women Leaders of 2021.

Kristen has just recently joined Ilusive as the Vice President of Sales for the Americas. Illusive protects customers against the attack vector exploited in all recent ransomware and targeted cyber-attacks by continuously discovering and automatically mitigating privileged identity risk.

Prior to joining Illusive, Kristen was the Vice President of Business Development and Mid-Enterprise Sales for FireMon.

Prior to joining FireMon, Kristen was the Vice President of the North America Inside Sales organization for Hewlett Packard Enterprise, where she was responsible for building a best in class, high performing sales culture. In this role she successfully implemented and enhanced training and enablement programs, talent and recruiting initiatives, and drove rigorous operational excellence. She developed a focused go to market strategy in which had a heavy focus on demand generation, business development, acquisition of net new logos, transactional volume business, install base and specialized, technical functions. Under her leadership, she enabled the team to execute on a shared vision and developed talented and diverse future sales leaders for HPE.

Kristen is a 15-year veteran in the sales industry with experience in a variety of field-sales roles, including specialist sales, account management, and sales strategy. She has proven expertise in business, technology, and solution selling. Her experience, drive for delivering positive customer outcomes and her passion for leading, coaching, and mentoring have been key to her success.

Kristen also serves as the President of the Dallas Chapter for the American Association of Inside Sales Professionals (AA-ISP), is a proud member of the Executive Advisory Board for the Sales Program at University Texas Dallas, is a certified mentor for #girlsclub, and serves on the advisory board for the Sales Community.

Kristen is a Magna Cum Laude graduate of Bentley University, where she earned a B.S. in Marketing and Spanish. She lives in Frisco, TX with her husband Reese, her son Liam, her daughter Lily, and her two dogs Isabelle and Lexi. She enjoys travelling, fitness, and spending time with her family and friends.

Stefan Wills

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Sr. Director of Digital Sales

Stefan has built his career around sales, customer success, and operations as an entrepreneur and intrapreneur. He has built four businesses in real estate, medical devices, and software. Between entrepreneurial ventures, he has helped build and run new business units at several enterprise companies.

Currently, as Head of Digital Sales for Alight, Stefan leads a team focused on acquiring new logos and modernizing the GTM approach. Before Alight, Stefan led the relaunch and re-org of the enterprise division of Microsoft's Modern Work business unit for Customer Success and Engineering to achieve over 100% of target in year one of the new model. Prior, as a leader within Microsoft's Azure business, Stefan was instrumental in developing scalable systems and processes to grow the unit's ARR from $18M to $650M+ in under three years.

Outside of work, Stefan provides mentorship to budding entrepreneurs and is active in his local community. He and his wife enjoy adventures with their two children. They live in eastern TN and frequently take advantage of all the outdoor recreation options afforded by living in the Blue Ridge mountains.

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