BEGIN:VCALENDAR
VERSION:2.0
PRODID:-//hacksw/handcal//NONSGML v1.0//EN
BEGIN:VEVENT
UID:1925
DTSTAMP:20260404T090100Z
ORGANIZER;CN=Emblaze Events:MAILTO:info@emblazegrowth.com
DTSTART:20221019T170000Z
DTEND:20221019T180000Z
SUMMARY:AA-ISP Workshop: How to Use Storytelling Principles to Drive Buyer Interest and Align Messaging
LOCATION:Please register for login details...
DESCRIPTION:Login Info: \nJoin Zoom Meeting\nhttps://aa-isp-org.zoom.us/j/94077390648?pwd=WFdHeDhnc0cwZno5R3c3a2E3dWFwZz09\n\nMeeting ID: 940 7739 0648\nPasscode: 177979\nOne tap mobile\n+13126266799,,94077390648#,,,,*177979# US (Chicago)\n+16465588656,,94077390648#,,,,*177979# US (New York)\n\nDial by your location\n        +1 312 626 6799 US (Chicago)\n        +1 646 558 8656 US (New York)\n        +1 646 931 3860 US\n        +1 301 715 8592 US (Washington DC)\n        +1 309 205 3325 US\n        +1 669 444 9171 US\n        +1 669 900 6833 US (San Jose)\n        +1 719 359 4580 US\n        +1 253 215 8782 US (Tacoma)\n        +1 346 248 7799 US (Houston)\n        +1 386 347 5053 US\n        +1 564 217 2000 US\nMeeting ID: 940 7739 0648\nPasscode: 177979\nFind your local number: https://aa-isp-org.zoom.us/u/acNvTPsxgM\n\n\nBusiness leaders are saturated daily with incoming messages from AEs and SDRs. The proliferation of messages makes it hard to stand out. \nTrends like personalization and “pattern breaking” help. But what about your value prop? What if we can take lessons from ancient storytelling principles to drive interest in your company’s value prop or solution?\nIn this workshop, you'll learn how storytelling can help your sales and marketing teams articulate your value proposition in a successful and meaningful way that drives interest and, ultimately, revenue.\nThings we’ll cover:\n\nA deep dive into the philosophical structure of a value proposition.\nHow to structure outreach using ancient storytelling principles where narrative structure matters. \nHow to identify and define the roles of Heros, Villains, and Guides in your buyer’s journey.\n\nFormat: This Workshop will be held as a Zoom Meeting where all who join are encouraged to turn on video, unmute to ask questions, and fully participate in the 60 minutes together. This session will recorded and made available for replay.\n \nRegister:\nThis AA-ISP-hosted workshop is complimentary and open to all. The session will be conducted via Zoom Meeting. Can't join live?  No problem, register anyway to receive the playback information!\nDuring the scheduled presentation, if you are experiencing any trouble connecting or accessing the session, please click here to contact Zoom Support or visit https://support.zoom.us.\nFeel free to contact us with any questions at memberservices@aa-isp.org or call 1-800-604-7085 ext 130.
END:VEVENT
END:VCALENDAR