AA-ISP Training Tuesday: Create Competitive Differentiation

July 11th, 2023

12:00pm - 1:00pm EST/EDT

Unfortunately, many of the industry “best practices” that supposedly help distinguish you from your competitors are actually having the opposite effect—you end up sounding exactly like everyone else. And when you sound like everyone else, your buyers become more indecisive and less likely to change from what they’re doing today. In other words, the dreaded do-nothing, No Decision loss. 

To break through buyer inertia and get prospects to leave their current situation, you need to tell a story that makes a compelling case for why they should change, and why they should change now. 

In this interactive Training Tuesday with Rob Perrilleon, SVP Delivery, Corporate Visions, you'll learn how to go beyond the typical value proposition and bring your disruption-minded story to life with skills rooted in Decision Science.

Specifically, you'll learn how to:

  • Defeat what behavioral experts call Status Quo Bias and persuade your prospects to change.
  • Clearly differentiate your solutions from competing alternatives.
  • Build a more qualified pipeline and establish an unfair competitive advantage.


All will have the ability to turn on video, unmute to ask questions, and fully participate in this unique training opportunity. Breakouts will be utilized during the session for hands-on application of the lessons learned.



This AA-ISP training session is a benefit of AA-ISP Membership. If you are not yet an active member, you are invited to attend one session as our guest. Can't join live?  No problem, register anyway to receive the playback information!

During the scheduled presentation, if you are experiencing any trouble connecting or accessing the session, please Click here to contact Zoom Support or visit https://support.zoom.us.

Feel free to contact us with any questions at memberservices@aa-isp.org or call 1-800-604-7085 ext 130.

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