AA-ISP Training Tuesday: Acquiring New Prospects vs. Expanding Existing Customers

February 14th, 2023

12:00pm - 1:00pm EST/EDT

Over half of companies use the same approach for every marketing and sales conversation. They stake their strategy on one-size-fits-all messages and tactics for both customer acquisition and customer expansion.

But these companies are unwittingly putting their revenue in jeopardy. Behavioral studies show a 180-degree difference between what motivates new prospects versus existing customers to buy.

How can you create enough energy to dislodge competitors and win new business? How do you ensure you don’t unintentionally push your existing customers away?

In this Training Tuesday with Tim Riesterer, Chief Strategy Officer of Corporate Visions, you’ll get counterintuitive, science-backed skills and techniques to articulate your value and tailor your approach to match your buyer’s motivations in the moment.

Specifically, you’ll learn how to:

  • Disrupt and dislodge your prospects’ status quo vendor to win new business.
  • Defend, retain, and grow your relationships with existing customers.
  • Use science-backed techniques and frameworks to win more revenue from your new prospects and existing customers.


All will have the ability to turn on video, unmute to ask questions, and fully participate in this unique training opportunity. Breakouts will be utilized during the session for hands-on application of the lessons learned.



This AA-ISP training session is a benefit of AA-ISP Membership. If you are not yet an active member, you are invited to attend one session as our guest. Can't join live?  No problem, register anyway to receive the playback information!

During the scheduled presentation, if you are experiencing any trouble connecting or accessing the session, please Click here to contact Zoom Support or visit https://support.zoom.us.

Feel free to contact us with any questions at memberservices@aa-isp.org or call 1-800-604-7085 ext 130.

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