Generating and closing the right leads matters more today than ever and can lead to either missing or overachieving quota.

AA-ISP and Accenture Research indicates finding and selling to quality leads has never been tougher. In addition, excessive prep time and research is causing sales reps to spend less time actually prospecting and selling.

Ryan with Accenture and Bob Perkins with AA-ISP will share know-how on ways to identify and convert winning leads to drive business success.

Join this session to learn:

• Where sales reps should focus their time and resources
• How to drive higher conversion rates
• How Human effort in conjunction with Machine/AI capabilities can improve prospecting and selling efforts

Speaker: Ryan Schroeter, Accenture