Text messaging opens up a powerful new channel for businesses to connect effectively with their customers. The high open rates, volume of responses and quick replies deepen your engagement with customers. Not to mention that texting conversations are a much more natural form of communication than email. We all understand messaging based on our personal experiences with friends and family. Business messaging takes these fundamentals of texting to a whole new level of sophistication. This guide shares insights and information you need to understand as you leverage the power of text messaging for your business.