Being one of the most effective digital marketing strategies, email marketing deserves to be treated with great attention and care. Creating a powerful email marketing campaign allows business owners to increase leads, turn prospects into customers, and boost brand loyalty.

It’s crucial to optimize emails so that they don’t get recognized as spam either by a spam filter or the receiver. There are a number of factors that can make a difference, and you can find them all in the infographic. Let’s just quickly go through some of them.

The first things a customer sees when they receive an email are the subject line, preheader text, and sender name. So marketers should address those elements first. Both the subject line and preheader text need to be short and concise. They are critical when it comes to the reader’s decision to open an email or not. That’s why it’s very important to choose your words wisely and try to offer your target audience something tempting. Next, the sender name shouldn’t differ from your sender address, as it has to appear trustworthy.

Experienced marketers know that segmentation plays a large part in creating an email campaign that brings results. Finally, don’t forget to personalize your emails, since your recipients like to feel special.

These were just a few tips on how to make a compelling email marketing strategy. You can find a much more comprehensive list in the infographic, including some amazing stats and case studies.