While text messaging has quickly become one of the most widely used forms of personal communication, sales professionals are still trying to figure out how to effectively integrate text messaging into their sales process. Relative to email messages, text messages typically have a higher open rate, with some sources citing a 97% open rate, making it an attractive supplement to email and phone outreach. While texting can improve conversion by more than 300%, texting at the wrong times can have a negative impact. Learn how to boost lead conversion and revenue with proven-to-convert text messaging sales strategies.