Overview
Marketing's new accountability to revenue generation and selling to Customer 2.0.
Today's buyer – Customer 2.0 – has a wealth of information at his fingertips. By the time buyers see a salesperson, they are already well-educated about the product. They have read reviews online and researched pricing – and it is buyers who controls the sales cycle. They decide whether to attend a webinar, revisit your website, or to engage in social media.
Today's marketers have a new challenge. In order to be effective, they must come to the table with relevant programs at each stage of the sales process to better support sales and work with them as a collaborative team
In this article from Jon Miller, VP of Marketing, Marketo, hear how marketing and sale must align to address Customer 2.0 and drive revenue in 2011 and beyond.
Today's buyer – Customer 2.0 – has a wealth of information at his fingertips. By the time buyers see a salesperson, they are already well-educated about the product. They have read reviews online and researched pricing – and it is buyers who controls the sales cycle. They decide whether to attend a webinar, revisit your website, or to engage in social media.
Today's marketers have a new challenge. In order to be effective, they must come to the table with relevant programs at each stage of the sales process to better support sales and work with them as a collaborative team
In this article from Jon Miller, VP of Marketing, Marketo, hear how marketing and sale must align to address Customer 2.0 and drive revenue in 2011 and beyond.
