Sales leaders often assume that simply doing more of the "right" activities automatically leads to better results.

But this view oversimplifies a complex process, according to new research by Dr. Leff Bonney, Co-Founder and Research Director at Florida State University Sales Institute, in partnership with Emblaze. Instead, certain activities have varying levels of impact depending on your strategic objectives.

Download the checklist now, derived from this research report, to see where to focus your sellers' efforts to succesfully win new business.