Every seller knows they need to make their solution stand out. Unfortunately, many of the industry “best practices” that supposedly help distinguish you from your competitors are actually having the opposite effect—you end up sounding exactly like everyone else. And when you sound like everyone else, your buyers become more indecisive and less likely to change from what they’re doing today. In other words, you end up with the dreaded do-nothing, No Decision loss. 

To break through buyer inertia and get prospects to leave their current situation, you need to tell a story that makes a compelling case for why they should change, and why they should change now. 

In this Training Tuesday replay with Catherine Alexander, VP of Training Services, Corporate Visions, you'll learn how to go beyond the typical value proposition and bring your disruption-minded story to life with skills rooted in decision science.

Specifically, you'll learn how to:

• Defeat what behavioral experts call Status Quo Bias and persuade your prospects to change.
• Clearly differentiate your solutions from competing alternatives.
• Build a more qualified pipeline and establish an unfair competitive advantage.

Need an even quicker way to bring these techniques to your team? Download the checklist of pratical guidelines on differentiating your solution story here.