May 13th, 2025

12:00pm - 1:00pm EST/EDT

By participating in the monthly Training Tuesdays series, you and your teams will learn skills you can put to use right away. This month's session includes research and evidence-backed skills from Dr. Carmen Simon's recent Emblaze research on active listening.

Active listening is a lot like driving: Most of us believe we’re better at it than we really are.

Yet, in the high-stakes context of B2B sales, the ability to truly listen goes beyond skill—it's a critical tool for persuasion, trust-building, and uncovering opportunities.

But what does “active listening” really look like in practice, and how can sellers use it to positively impact buyers on a neurological level?

From exploring how listening styles stack up against scripted questions to uncovering the hidden dynamics between buyers and sellers, this interactive session will challenge what you think you know about communication.

Specifically, you'll learn:

• What types of listening create lasting motivation—or fatigue
• How active listening changes during an entire discovery call
• Whether a simple phrase at the end of a sales meeting can make or break a moment of connecting with your buyer

Following this session, you'll have actionable strategies to make your sales calls more persuasive, memorable, and impactful using principles rooted in brain science.

Who should attend:
Sellers and leaders who want to learn to listen to their buyers even more powerfully, for better outcomes.

Format:
Training Tuesdays have a relaxed, lunch-and-learn vibe. You’re welcome to invite your whole team so you can learn together in a group, then practice your new skills together later for reinforcement. (If you aren't yet a member, start a free Insights Membership and join us.)

You’ll have the ability to turn on video, unmute yourself to ask questions, and fully participate in this unique training opportunity. The facilitator may use breakout rooms during the session for hands-on application of the lessons learned.

Training Tuesday is best enjoyed live, but a replay is available for Advisory & Community members in the Idea Lab following the event.