February 11th, 2025

12:00pm - 1:00pm EST/EDT

By participating in the monthly Training Tuesdays series, you and your teams will learn skills you can put to use right away. This month's session includes research and evidence-backed skills from Initiate Value by Corporate Visions.

Lost customers aren’t gone forever. Many are open to returning—but they’re not swayed by the same messages as new prospects.

To win them back, you need to understand why they left and how to answer their “Why Return” question in a way that resonates.

Re-engaging lost customers is one of the most overlooked opportunities to grow revenue. Yet many sales teams struggle with the tension of reaching out to former customers or don’t know which ones to prioritize.

With the right engagement approach, you can bring them back to the table—and turn second chances into real wins.

During this month's interactive session, you’ll learn how to:

• Prioritize win-back efforts by identifying which lost customers are most likely to return
• Recognize the three main reasons customers leave and how to tailor your approach to each
• Craft research-backed email messages aligned with their reasons for leaving to motivate re-engagement

Following this session, you'll know how to turn former customers into valuable partners once again—by meeting them where they are.

Who should attend:
Sellers, BDRs, and leaders who want to gain or refresh themselves on techniques that help you bring former customers back to the table for a second chance.

Format:
Training Tuesdays have a relaxed, lunch-and-learn vibe. You’re welcome to invite your whole team so you can learn together in a group, then practice your new skills together later for reinforcement. (If you aren't yet a member, start a free Insights Membership and join us.)

You’ll have the ability to turn on video, unmute yourself to ask questions, and fully participate in this unique training opportunity. The facilitator may use breakout rooms during the session for hands-on application of the lessons learned.

Training Tuesday is best enjoyed live, but a replay is available for Advisory & Community members in the Idea Lab following the event.