AA-ISP Training Tuesday: Win Back Lost Customers with This Messaging Framework

April 11th, 2023

12:00pm - 1:00pm EST/EDT

Whether it was due to a service failure, supply chain challenges, or they were lured away by a better price; your formerly loyal customer decided to leave.

But does that mean it’s over for good? Or could there be a way to win them back?

In this interactive Training Tuesday with Doug Hutton, EVP Customer Experience, you'll learn a winning, science-backed messaging framework you can use to influence past customers to return.

Specifically, you'll learn how to:

  • Approach lost customers to re-engage them.
  • Align your messaging to the unique psychology of former customers.
  • Use your past customer's reason for leaving to influence them to return.


All will have the ability to turn on video, unmute to ask questions, and fully participate in this unique training opportunity. Breakouts will be utilized during the session for hands-on application of the lessons learned.



This AA-ISP training session is a benefit of AA-ISP Membership. If you are not yet an active member, you are invited to attend one session as our guest. Can't join live?  No problem, register anyway to receive the playback information!

During the scheduled presentation, if you are experiencing any trouble connecting or accessing the session, please Click here to contact Zoom Support or visit https://support.zoom.us.

Feel free to contact us with any questions at memberservices@aa-isp.org or call 1-800-604-7085 ext 130.

We're sorry, registration for this Webinar is now closed.

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