Idea lab

Published: Dec 4th, 2023

Research Report

Report: The Language of Persuasion

You want to craft persuasive messages that capture your buyer's attention and engage emotion. However, you might be wondering how specific tools, such as word choice, affect your persuasive power. In this report, you’ll see new findings from neuroscience research that provide concrete, evidence-based guidance for impactful word choices.

Published: Nov 14th, 2023 59:15

The four habits of highly seductive sellers

Persuasion is pervasive, and harnessing its power can help an organization achieve meaningful goals. The words and pictures you share with buyers have a substantial impact on how persuasive your presentations are. But how do you know you’re selecting just the right ones?

Published: Nov 14th, 2023

Checklist: Be a More Seductive Seller

Crafting a persuasive presentation isn’t as easy as you might think. Choosing the wrong words and images can turn off a potential buyer—which means all your wooing was a waste of time. Get this checklist to see four science-backed actions you can take to make your presentation more persuasive.

Published: Nov 14th, 2023

Training replay

Get more of your customers to renew

Check out this interactive Training Tuesday to learn how to keep and grow existing customers to drive long-term value.

Published: Sep 8th, 2023 1:00:31

Video: The science of authentic selling

In this webinar, Dr. Carmen Simon, cognitive neuroscientist and Chief Science Officer at Corporate Visions, shares her latest research on how buyers perceive sellers’ authenticity in virtual contexts.

Published: Aug 31st, 2023 56:03

Video: From brain to business - Crafting content that captivates and converts

In this session, Dr. Carmen Simon, Chief Science Officer at Corporate Visions, draws on her groundbreaking neuroscience studies from the past three years, diving into the cognitive workings of B2B buyers.

Research Brief

Brief: How to Use (and Not Abuse) Metaphors in Persuasive Presentations

Using visual metaphors can help improve your presentations. But is every type of metaphor beneficial? Get this research brief to find out.

Published: Feb 16th, 2023

Published: Feb 15th, 2023

Research Report

Report: Mastering Metaphors

Visual metaphors are power tools that can electrify business content, but are you utilizing them effectively in your sales presentations? Find out how to use (and not abuse) metaphors to impact your buyer's attention, memory, and motivation to act.

Published: Feb 6th, 2023

Checklist: Are Your Metaphors Remarkable or Mundane?

Using metaphors can help your audience better understand and remember what is essential in your communication materials. But choosing the wrong metaphors can make your presentation bland and unmemorable. How do you choose the right kinds of metaphors and use them effectively?

Published: Feb 1st, 2023 55:35

Video: Mastering Metaphors in Persuasive Presentations

A lightbulb can show innovation—but does a metaphor that cliche bring anything to your sales presentation? Find out how to use (and not abuse) metaphors in this webinar with Dr. Carmen Simon.

Published: Jan 20th, 2023

Checklist: Create Moving Presentations (Literally) to Improve Your Buyers' Memories

How do you incorporate more movement into your virtual presentations? Get this checklist for three neuroscience-backed tips about what presentation techniques you can use.