You want to craft persuasive messages that capture your buyer's attention and engage emotion. However, you might be wondering how specific tools, such as word choice, affect your persuasive power. In this report, you’ll see new findings from neuroscience research that provide concrete, evidence-based guidance for impactful word choices.
Crafting a persuasive presentation isn’t as easy as you might think. Choosing the wrong words and images can turn off a potential buyer—which means all your wooing was a waste of time. Get this checklist to see four science-backed actions you can take to make your presentation more persuasive.
Persuasion is pervasive, and harnessing its power can help an organization achieve meaningful goals. The words and pictures you share with buyers have a substantial impact on how persuasive your presentations are. But how do you know you’re selecting just the right ones?
Two out of three buyers prefer a self-service buying experience over traditional sales communications. Yet, some companies continue to rely on field selling “best practices” that worked five years ago, but just aren’t as effective today. How can you create more memorable connections with your buyers in a digital setting?
Using metaphors can help your audience better understand and remember what is essential in your communication materials. But choosing the wrong metaphors can make your presentation bland and unmemorable. How do you choose the right kinds of metaphors and use them effectively?