Persuasion is pervasive, and harnessing its power can help an organization achieve meaningful goals. The words and pictures you share with buyers have a substantial impact on how persuasive your presentations are. But how do you know you’re selecting just the right ones?
Our recent survey of sales leaders explores the tech investment priorities and adoption patterns in sales organizations today. Learn what tools they're prioritizing for investment, what factors are inhibiting adoption, and how sellers are responding to the emergence of generative AI.
A modern GTM strategy runs best with high quality data, generative AI, and automated workflows. But knowing how to assemble and deploy these elements can be challenging. Watch this Idea Exchange with sales leaders from ZoomInfo for tips on how to use high quality data and GenAI to target customers at scale with aligned and automated outreach.
The bar has never been higher to make sure big changes, like a tech purchase or the rollout of a new sales methodology initiative, are truly worth the time and money spent on them. Learn how to make sure the gambles you take on new sales enablement initiatives pay off.
Post-pandemic, the buyer’s journey could not be less predictable. They’re doing research, forming opinions, and narrowing options at their own pace. And they’re using digital channels with nearly equal frequency as they contact your sellers.