Overview
Today, buyers can't tell the difference between you and your competitors. Relying on your product to win triggers brutal competitive bake-offs. Today, you differentiate with what you say, do, and write during the sales process.
In this webinar, you'll learn how to do that, step-by-step:
- 2 trends that prove product differentiation is dying (and soon to be totally dead)
- 7 selling tactics that help you beat the competition without dropping your price
- Why relying on your product to beat competitors is a losing strategy (even if your product is unique)
- How to create the perception that your product is better (even if it's not)
- How to avoid a side-by-side feature war or competitive bake-off
Sign-up today, so you can learn how to win the unfair share of your market.
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