“Organisations that fully integrate sales & marketing will win in today’s markets… those that go further and realign support functions to sales will get there first, delivering frontier digital sales capabilities ahead of competitors”.

This article explores the latest challenges sales leaders face as they witness the dynamic shifts of buyer profiles and preferences in a rapidly changing digital world. It provokes disruptive thinking and provides frameworks that help sales alongside support functions think differently to how traditional support is provided. It outlines how Inside Sales can be the catalyst to elevate collaboration and agility to unseen levels in order to build digital capability sought by high-performing sales teams.