Overview

Training Tuesday: Turn “Show & Tell” Demos into “Show and Sell” conversations that close business

You can have the best lead gen system, the sexiest product, and the most comprehensive metrics, but if the demo doesn't engage, doesn't differentiate, and doesn't sell you may not have what you need.

You have the technology to sell. Now develop the art of the sell, as well. In this session, speaker, seminar leader, author, and coach, Anne Miller shares tips, techniques, and strategies that can to help make your team's quota:

- The critical, but often missing, component of the demo story itself
- The best way to ensure the demo stays relevant to buyers
- 5 overlooked methods to engage prospects
- What technique creates momentum for action
- The most effective way to drive home a point or neutralize an objection
- The strongest post-demo question to ask to move the sale forward

Sales people who deliver demos, sales executives responsible for coaching and developing their demo teams, or anyone whose success depends on presenting an effective demo online or in-person will benefit from this session.

"Anne has transformed the way we engage with clients. I highly recommend her for demo/presentation training." Trish Bertuzzi, President, The Bridge Group, Inc.

ABOUT OUR SPEAKER
Speaker, seminar leader, author, and coach, Anne helps people in high stakes situations with demo and presentation skills and strategies to close deals, nail presentations, or wow crowds. Her first workshop for AA-ISP in New York was a big hit with members.

Anne has worked with firms as diverse as Goldman Sachs, Murex, Yahoo! and Conde Nast. Featured frequently in print and online, Anne is the author of three books, the latest being "The Tall Lady with the Iceberg: the power of metaphors to sell, persuade & explain anything to anyone" and her popular free newsletter, "The Metaphor Minute" and blog, "Make What You Say, Pay!"

Note: AA-ISP TRAINING TUESDAY IS FOR AA-ISP MEMBERS ONLY AND RECURS EVERY 2ND TUESDAY AT 1PM EST.

Feel free to contact us with any questions at [email protected] or call 1-800-604-7085 ext 130.

Categories

Digital selling techniques

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