Overview
B2B Lead Generation
The first five Seconds Matter!!!
Are you involved in B2B Lead Generation for High End technology products or services? Think before you reach out to your prospects, the first five seconds will matter when you will open the call.
When you are involved in selling high end products or services like Financial Technology Solutions You got to reach out to C level executives since they are your target audience and important decision makers. Most of the time you get Voice Mails but this doesn't mean that you won't get them ever, you might end up speaking to them one of the mornings and that's the time what will matter the most will be the First Five Seconds"¦after all it matters"¦
First five seconds will either make or break your effort, so what will you do in first five seconds.
1. Will you start your call with a nice pitch and start sharing your in depth knowledge about the hardcore solution etc?
OR
2. Will you try and engage the prospect in a warm up session?
I think you will agree with me that the 2nd option really matters, Yes my friends second option does matter and only matters. It's a general tendency that people like you or remember you if you talk about them rather than more about you or your products (More you tell less you sell).
In my many years of experience in Inside Sales & Technology Solution Lead Generation I have learnt one thing that when I engage more in a prospect I secure more number of B2B Leads.
In case you are dealing with a Head of Financial Technology you cannot afford to teach him financial technology in few minutes of your telephone conversation, rather if you study more about the prospect and then engage him in a discussion related to his project's pain areas, he will be interested in a solution identification via conference call and will help you in generating a much more qualified lead than if you would have started giving too much knowledge about the product right in the beginning.
So the first five seconds really matters in an effective B2B Lead Gen Process and is more about warm up and assessing pain areas in current projects, rather than giving too much information about the functionality of product .
The first five Seconds Matter!!!
Are you involved in B2B Lead Generation for High End technology products or services? Think before you reach out to your prospects, the first five seconds will matter when you will open the call.
When you are involved in selling high end products or services like Financial Technology Solutions You got to reach out to C level executives since they are your target audience and important decision makers. Most of the time you get Voice Mails but this doesn't mean that you won't get them ever, you might end up speaking to them one of the mornings and that's the time what will matter the most will be the First Five Seconds"¦after all it matters"¦
First five seconds will either make or break your effort, so what will you do in first five seconds.
1. Will you start your call with a nice pitch and start sharing your in depth knowledge about the hardcore solution etc?
OR
2. Will you try and engage the prospect in a warm up session?
I think you will agree with me that the 2nd option really matters, Yes my friends second option does matter and only matters. It's a general tendency that people like you or remember you if you talk about them rather than more about you or your products (More you tell less you sell).
In my many years of experience in Inside Sales & Technology Solution Lead Generation I have learnt one thing that when I engage more in a prospect I secure more number of B2B Leads.
In case you are dealing with a Head of Financial Technology you cannot afford to teach him financial technology in few minutes of your telephone conversation, rather if you study more about the prospect and then engage him in a discussion related to his project's pain areas, he will be interested in a solution identification via conference call and will help you in generating a much more qualified lead than if you would have started giving too much knowledge about the product right in the beginning.
So the first five seconds really matters in an effective B2B Lead Gen Process and is more about warm up and assessing pain areas in current projects, rather than giving too much information about the functionality of product .
