In a rapidly shifting economic landscape, B2B sales leaders face unprecedented challenges and opportunities as they navigate evolving buyer behaviors, global market dynamics, and technological disruption.

In this keynote, you'll hear Nasdaq President Nelson Griggs' unique perspective on the macroeconomic trends and market realities that are having the greatest impact on B2B buying and selling today.

Drawing on Nasdaq’s insights into capital markets, corporate strategies, and emerging technologies, Nelson will highlight how inflationary pressures, geopolitical risks, and digital transformation are reshaping decision-making at the executive level. You'll hear ideas on how to align your sales approaches with buyer priorities in this new era, including how to build trust in uncertain times, leverage data-driven insights, and position solutions that resonate with value-conscious buyers.

This session is a must-watch for leaders seeking to understand the market forces influencing their customers and craft strategies to drive growth in an increasingly complex environment.