AI continues to infiltrate creative and professional fields, so it’s tempting to imagine that technology might soon replace human intuition and artistry.

But while AI can generate visually stunning designs and even deliver presentations, there’s a deeper question revenue leaders must ask: How does the buyer’s brain respond to human design and delivery compared to AI-based content?

We answer this question by using neuroscience tools to uncover buyers’ implicit reactions and bypassing self-reports.

Watch this Research Unwrapped replay to find out what really works in the battle between human intuition and algorithmic precision, and leave with practical takeaways for making your own content more effective, whether you’re designing presentations, marketing campaigns, or training materials.

Specifically, you'll learn:

• The neuroscience behind engagement and persuasion
• The role of AI in creative fields
• How the buyer’s brain reacts to AI vs. human design and delivery
• Practical guidelines for creating content that persuades buyers