You're in sales, which means you've probably been thinking a lot about how AI is going to change your profession, your organization, maybe even your role.

But chances are, you haven't been thinking as much about an AI use case that will directly affect your team's ability to close deals: how your buyers are using AI in their procurement process.

In this Emblaze Growth Spark, Dr. Leff Bonney, Co-Founder and Research Director at Florida State University Sales Institute, and Research Director at Emblaze, talks through why this research is meaningful to revenue leaders and their teams.

Watch the Research Unwrapped replay webinar with Leff, where he walks through the study results and shares implications for sales teams.

Get the study results infographic here.