Overview

With the proper AI prompts, you can tickle algorithms just right and produce unique images faster than a sneeze. “Create a blue hippo smoking a cigarette on a green couch”? Coming right up. “An avocado going on a date”? Done by the time you finish reading this sentence.  

AI in graphic design is attractive because it promises substantial savings based on less human involvement in creativity and execution. AI designs are also accessible to a broader user base.   

However, just because AI can create speedy and unique images at scale does not mean it has been widely embraced. Some even say that AI graphics are not only unethical (since they were trained on artists’ work without permission) but also hollow, boring, and disposable. Businesses using such outputs might send the wrong message, such as “We have no budget.”  

Currently, the evaluation of AI image-to-text tools is based on heated opinions. There is a significant gap in empirical research regarding the impact of AI text-to-image generators, especially in a business context.  

Emblaze decided to test it with a neuroscience study. 

In this report, you'll get neuroscience-based answers to the question: What is the impact of AI design compared to human design on the buyer’s brain?  

Get this report to learn whether you should let AI: 

  • Deliver your presentation instead of you or another human 
  • Develop your core messages 

 

Categories

Digital selling techniques , Digital sales transformation , Memorable messaging and marketing

Actions

Return to idea lab Submit a video or article Ask your peers for advice