You want to build a meaningful connection with your buyers, especially in a virtual setting, so you want them to get to know you.

But business meetings are also an environment where there are some expected norms. Your buyers likely anticipate certain professional standards rather than casual rapport.

So, should you be your authentic self in a business meeting? Or are the costs of authenticity bigger than the benefits?

Use this checklist to learn when you should take a more traditional approach and when you can add more authenticity to your next presentation. You’ll get tips on:

• Attire – formal or casual?
  
  
• Language – curse or keep it clean?
  
  
• Presentation – stick to your slide deck or mix it up?