When you’re sharing content with your prospects, you want to make sure they are engaged so that they can remember your message.

But their minds will naturally drift away from it at some point.

This can be detrimental in a sales situation because research indicates that when people experience this mind wandering, their understanding of the presented content is reduced.

So, when your buyer’s brain does wander, how do you bring it back?

In this checklist, you’ll get tips for how to refocus a wandering mind including:

• The best medium to use to reduce mind wandering
• Types of questions you should use in e-books
• Things to avoid when presenting virtually