Stalled proposals and lost deals are a value communication problem, often stemming from an inability to get executive-level buyers to make purchase decisions now. So what kind of sales message is most effective in the Why Now moment—when you need to create enough urgency and show enough business impact to justify a decision now?

Grab your copy of our State of the Conversation Report, which covers first-party research that addresses that question, helping you make the most effective business case to your most influential prospects and customers.


Selling to senior leaders


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