In B2B virtual selling, approximately 70 percent of sellers use slides when sharing their messages and solutions.

And when sharing slides, the presenter’s video is about 18 times smaller.

In this case, does sitting or standing change your audience’s experience during the call?

This question was the basis of this neuroscience study, led by Dr. Carmen Simon, cognitive neuroscientist and Chief Science Officer at Corporate Visions and Emblaze (formerly B2B DecisionLabs).

Get this research brief to find out:

  • How standing or sitting during a virtual call affects your presentation effectiveness.
  • Whether standing or sitting detracts attention from your slides during the call.
  • How this simple choice can affect how much your buyers enjoy the presentation.


Digital selling techniques


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