A recent study found that B2B vendors lost over $1.5B in revenue they could have won, according to potential buyers.

The risk of losing a deal you think you’re on track to win—can’t be ignored.

The good news? Sales activities that cost companies billions are easily correctable. What can you do differently to ensure more wins?

Get this brief, based on customer intelligence data from 1,000 B2B sales opportunities, to see what common mistakes and surprising tactics cause sellers to win or lose. You’ll see how to lose fewer deals by:

• Conducting a thorough assessment of your buyer’s needs
  
  
• Tailoring your solution to the buyer’s specific challenges
  
  
• Presenting the final solution to avoid price and product pitfalls