Our research shows that people remember, on average, only 10 percent of your content after 48 hours.

One method of easing information processing and improving memory during slide presentations is to create a takeaway slide that includes your presentation’s main message and a few supporting points. We call this the “10% slide.”

Since the 10% slide is one of the most important parts of a sales deck, it should be distinct from other slides to make it more memorable. But how should you design it?

Dr. Carmen Simon, Chief Science Officer at Corporate Visions and Emblaze (formerly B2B DecisionLabs), led this neuroscience study to determine whether adding a decorative image to your 10% slide makes the primary message more memorable to your audience.

Get this research brief to find out:

  • How an image affects your audience’s attention, mood, and memories.
  • Whether decorative images support or distract from the text on the page.
  • How to design a 10% slide to improve the memorability of your main message.


Memorable messaging and marketing


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