It's safe to say that 2025 is a hyper-competitive market. That means that being good at talking to customers is no longer enough.

To consistently win, sellers must be different at talking to customers. In this keynote, you'll hear about the science of differentiation and its crucial role in winning deals.

You'll hear about unprecedented research, showing why differentiation drives success in modern sales. You'll learn about findings from eight studies with over 4,000 participants that reveal what makes a salesperson distinct and indispensable.

You'll also learn:

• Why traditional selling skills need differentiation
• Key elements shaping customer perceptions of uniqueness
• Practical strategies to enhance how sellers connect and compel action

Get ready to discover the science of sales differentiation and equip your team to transform buyer interactions.