how buyers make decisions (or not)

Your buyers are using digital content to discover, understand, and narrow their options before they make a buying decision. And while you can’t always control when or how they find your content, you need to make sure they’ll remember you when they do.

What makes content memorable? Can simple changes influence people’s experiences and decisions?

Find out in this research report from Dr. Carmen Simon, cognitive neuroscientist and Chief Science Officer at Emblaze (formerly B2B DecisionLabs). Based on new brain study research, you’ll discover:

  • How animation and annotation affect people’s experience during virtual presentations
  • The impact of abstract vs. concrete visuals in business e-books
  • How interactive content changes your buyer’s thoughts and decisions

Get this report and make it easy for buyers to understand, remember, and act on your content.


Digital selling techniques


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