Since virtual selling has replaced many face-to-face meetings, sellers are compensating for physical proximity by sharing their camera during virtual meetings.

In fact, over 90 percent of B2B sellers admit to sharing their webcam during a virtual call. Does their decision make their presentations more effective?

To find out, Dr. Carmen Simon, cognitive neuroscientist and Chief Science Officer at Emblaze (formerly B2B DecisionLabs), led this neuroscience research study to learn how your buyer’s brain reacts to a virtual presentation with or without the use of a camera.

Get this research brief to learn:

  • How your buyer’s brain responds to seeing a presenter vs. a static picture.
  • Whether using your camera affects your audience’s focus on the presentation.
  • Which option puts your audience in a better mood.


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