Using metaphors can help your audience better understand and remember what is essential in your communication materials.

But choosing the wrong metaphors can make your presentation bland and unmemorable.

How do you choose the right kinds of metaphors and use them effectively?

Neuroscience research from Dr. Carmen Simon and Emblaze examined how the buyer’s brain reacts to different types and usage of visual metaphors.

In this checklist, you’ll learn how to put metaphors to work effectively with science-backed answers to when it is better to:

• Use fresh metaphors or stick with more familiar ones?
• Employ a single metaphor or utilize multiple metaphors throughout a presentation?
• Repeat metaphors throughout a presentation or only use them once?