February 4th, 2025

12:00pm - 1:00pm EST/EDT

Why do some customer testimonials spark immediate interest, while others fade into the background?   
 
When designed effectively, testimonials can build trust, evoke emotion, and impact your buyer’s decision making.  

Join Dr. Carmen Simon, Chief Science Officer at Emblaze powered by Corporate Visions, for a session backed by her groundbreaking neuroscience research. You'll learn 10 essential guidelines for creating customer testimonials that leave a lasting impression. 

Join us to learn about: 

• Structuring testimonials to guide your audience through a compelling journey 

• The role of emotion in creating connection—and how even negative emotion can be a positive tool 

• The surprising impact of sensory elements, contrast, and cognitive effort on attention and memory  

Through real-world examples, interactive insights, and actionable takeaways, you’ll discover how to transform testimonials into a powerful sales and marketing tool. Whether you’re a seasoned marketer, sales professional, or content creator, this session will equip you with the skills to craft customer stories that captivate and convert.