Training Tuesday

Training Tuesday: Create Competitive Differentiation that Drives Decisions

August 13th, 2024

12:00pm - 1:00pm EST/EDT

Every seller knows they need to make their solution stand out. Unfortunately, many of the industry “best practices” that supposedly help distinguish you from your competitors are actually having the opposite effect—you end up sounding exactly like everyone else. And when you sound like everyone else, your buyers become more indecisive and less likely to change from what they’re doing today. In other words, you end up with the dreaded do-nothing, No Decision loss. 

To break through buyer inertia and get prospects to leave their current situation, you need to tell a story that makes a compelling case for why they should change, and why they should change now. 

Leaders and their teams should attend this members-only Training Tuesday with Catherine Alexander, VP of Training Services, Corporate Visions, to learn how to go beyond the typical value proposition and bring your disruption-minded story to life with skills rooted in decision science.

Specifically, you'll learn how to:

  • Defeat what behavioral experts call Status Quo Bias and persuade your prospects to change.
  • Clearly differentiate your solutions from competing alternatives.
  • Build a more qualified pipeline and establish an unfair competitive advantage.

Format: 

Training Tuesdays have a relaxed, lunch-and-learn vibe. You’re welcome to invite your whole team so you can learn together in a group, then practice your new skills together later for reinforcement. (Please ask each attendee to register individually.)

You’ll have the ability to turn on video, unmute yourself to ask questions, and fully participate in this unique training opportunity. The facilitator may use breakout rooms during the session for hands-on application of the lessons learned.

Register:

This Emblaze training session is a benefit of Emblaze Membership. If you’re not yet an active member, you’re invited to attend one session as our guest. Can't join live? No problem, register anyway to receive the on-demand link.

During the scheduled presentation, if you have any trouble connecting or accessing the session, please click here to contact Zoom Support or visit https://support.zoom.us.

Feel free to contact us with any questions at info@emblazegrowth.com or call 1-800-604-7085.

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