October 25th, 2023

12:00pm - 1:00pm EST/EDT

A modern go-to-market strategy runs best with high quality data, generative AI, and automated workflows. These three elements improve your GTM action and efficiency to drive real revenue growth. But knowing how to assemble and deploy them can be challenging.

Join an Idea Exchange conversation with Alex Lazerowich, AVP, Enterprise Sales and Account Management, and Ben Salzman, SVP, GTM Strategy from ZoomInfo.

In this session, you'll get tips on how to use high quality data and generative AI to target customers at scale with aligned and automated outreach:

• Discover what levers to pull to increase efficiency in your GTM.
  
  
• Unlock key insights to identify high quality prospects and convert them at a faster rate.
  
  
• Automate routine tasks to create more time for sellers to nurture genuine, meaningful relationships with prospects. 
  
  
• Explore generative AI tools and best practices for GTM teams to build alignment across your organization

If you're a sales leader, register today and learn how to implement a modern GTM strategy.