70% of buyers say that agents who listen to their needs create the most positive sales experiences. So why are we stepping over this missed opportunity by not listening in sales? Knowing your pitch is incredibly important. However, it falls on deaf ears when the buyer senses you did not listen long enough to understand their need. Listening doesn't happen by accident, and it is often not taught, but listening is 50% of all communication. When sales opportunities either don't materialize or stall out... listening could be the culprit. Learn how listening impacts sales in the recently published article by Dana, ECHO's CEO.