AA-ISP and KZO Innovations have teamed up to learn more about how sales people are using video to further the sales process. In a survey aimed to learn more about the perspectives of sales people when it comes to communication effectiveness, relevance, and best practice with video, we were enlightened to learn that video is in fact making a play in the sale process.

In this session, Dawn Baron of KZO interviews Bob Perkins, AA-ISP Founder and Chairman, about the results of the research and where sales goes from here.