Optimize Lead Quality by Addressing the Sales vs Marketing Debate

The work of getting better leads often sparks a conflict that goes something like this:
Marketing believes sales is not following up on their leads. Sales believes the leads they receive are unqualified.

Get 7 high-impact tools in this guide and learn how to:
- Quickly go from conflict to collaboration between Sales and Marketing
- Create powerful, productive lead definitions
- Compensate to motivate