Many Sales & Marketing professionals do not fully understand sales or marketing automation, its purpose, and how to leverage either in the sales environment. Furthermore, most are not aware of the distinction between marketing automation and sales automation. At the heart of this misunderstanding lies the broader issue of sales and marketing misalignment. This white paper reviews the issue of sales and marketing alignment. The ultimate goal is to help readers understand that marketing automation alone is an incomplete approach, and address the key role that sales automation plays in driving revenue.