Overview

Join the AA-ISP for part one of our webinar series: Regulatory Compliance Issues Your Inside Sales Teams Face.

In this installment, Managers and Directors facing legal compliance issues will learn best practices for what must be done when making calls to cell phones. Michele Shuster, partner of Mac Murray, Petersen & Shuster, leads this important webinar sharing an overview of federal and state laws and associated risks and defining, from a legal perspective, what a telemarketing call is.

Hot topics and questions to be discussed:
-What is not an automated telephone dialing system (non-ATDS)?
-What about pre-recorded messages?
-What about text messages?
-How to gather Prior Express Written Permission.
-Best practices for ensuring compliance when calling cell phone numbers.

To learn more about the new AA-ISP Regulatory Guide and the ever-changing rules and legislation confronting the Inside Sales industry, please visit www.AA-ISPRegulatoryGuide.com and spend more time selling and less time worrying about TCPA compliance.


ABOUT OUR SPEAKER
Michelle Shuster has extensive experience in assisting clients involved in highly regulated industries. Shuster managed the Ohio attorney general's consumer protection and crime victim services divisions from 1997 through 2004. She is a past President of the Ohio Women's Bar Association, and is active on several non-profit and association boards. She was selected as "Ohio Rising Star" by Ohio Super Lawyers magazine and was named by Business First as one of the outstanding 40 professionals in central Ohio under the age of 40 for business and community leadership in 2005.

She is General Counsel for PACE (Professional Association for Customer Engagement), formerly the ATA (American Teleservices Association). Shuster is a Certified Information Privacy Professional, which demonstrates her strong foundation in U.S. privacy laws and regulations. Shuster has served as Chair of the Executive Advisory Board for The University of Akron's Taylor Institute for Direct Marketing and Suarez Applied Marketing Research Laboratories.

Since venturing into the private practice of law, Shuster has established a solid record of assisting clients in teleservice audits, consumer protection matters before state attorneys general, matters before the Federal Trade Commission and Federal Communication Commission, advertising compliance, and privacy issues.

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Digital selling techniques , Prospecting and pipeline creation

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