Presented by rFactr CEO, Richard Brasser, December's Frontline Friday covers how the rapid rise of social media has changed the landscape for professional sales people, creating new opportunities to connect with prospects, build relationships, and convert them into paying customers. Today's top salespeople are using social data to find, qualify, and close opportunities faster than ever before. In fact, 75% of sales executives that use social sites exceed their sales quota more frequently than non-social users. What people have not been discussing is how sales representatives can leverage social sites to retire more than 25% of their quota from the lead nurture phase.