AA-ISP Advisory Board Member, Sales 2.0 coauthor and Reality Works Group CEO Anneke Seley was asked by SAP to write this e-book for a global audience of sales leaders. It an an overview of why top performing companies are building and expanding inside sales organization, what they are doing/best practices, and how to get started with new initiatives. Use this e-book to educate your top management on the importance of inside sales to attract and keep today's buyers – before your competitors do.