The use of Social Selling tools has been a bottoms-up approach for most organizations. That is because social applications like LinkedIn, Facebook, and Twitter are free applications that some salespeople brought to work from their personal lives. It usually started way before most organizations implemented any standards, guidance or training. Now, companies are struggling with how to create a top-down Social Selling strategy and manage it to achieve higher sales productivity. In this webinar replay, you will learn:

- The Phases of Corporate Social Selling
- 3 Steps to Building a Social Selling Culture
- Emerging Tools and Techniques for Managing Social Selling

Webinar hosted by the AA-ISP.